A Good Start But Google Still Has A Long Way To Go

May 27th, 2010 by

Google Phones G1 which was launched in stores worldwide in the beginning of October on T-Mobile Cell Phones, had mixed reactions from experts and consumers who have utilized the cell phone. The mobile phone was bought into the limelight from the aggressive marketing tactic of Google. The firm tried to make the cell cellular phone well-known by spending heavily on the advertisement campaigns for the cell phone. All this has led towards creation of anticipation among the public and therefore the mobile cell phone has been regarded as essentially the most awaited item in the marketplace. This has also been the reason of the record sales the company recorded just within weeks of its release.

The mobile cellular phone could mark the entry of Google which till recently was just involved in the release of internet based services. On the other hand, as a result of the level of opportunities in the cell phone market place the business was lured to this segment. The plan of the launch of the mobile phone by the organization was straightforward. Google was searching to capture a big market share in a segment wherever there was previously immense competition.

This was the tactic that Google adopted in all its earlier goods also. One can even say how the tactic was very successful for Google. Now the pros and cons of the item; if One is going for style and attraction, then One can say how the corporation marked comparatively low in the aspect. The corporation at this time did not concentrate much for the looks of the cellular phone. Thus, the phone was not appealing to all those stylish people or those who keep cellular phone to attract others through the looks of the mobile phone. The brown or white version of Google G1 did not look clean and polished. Nonetheless, the black version of the mobile phone was comparatively better.

The primary target of the company was to give a stiff competition towards iPhone series. Nevertheless, like other segments where the corporation was able to accomplish a huge market share in the short span, the scenario of the phone segment was not the same. The firm will still take lots of time in even coming closer to the iPhone market. The primary feature of the corporation was very much similar to those phones which are currently in the industry.

On the other hand, the One touch search engine of Google G1 was one of the most touching function of the phone. If anybody wanted to search anything on the cellular phone all One required was to type for the keyword and the cellular phone will open a list of files for the phone. As for the Google map and e-mail services the services were somewhat fast on Google G1 rather than on any other cell phone for that matter.

One major disadvantage of the device was that the mobile phone does not support any Microsoft related files or any other third party files for that matter. To read office documents or pdf files One require to log on the gmail account and then have an access to it. This makes the time procedure very lengthy. All in all it might be said how the present cost of the phone is really a bit higher than the services provided by it.

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